Operations Management in Business Samples †MyAssignmenthelp.com

Questions: Q.1. Using BMW as an example analyze the contributions of operations management of any two strategic objectives? Q.2. Using BMW as an example analyze the relationship of operations management to two main functions of the organization? Q.3. Using BMW as an example analyze the role and responsibilities of the operations manager? Q.4. Using BMW as an example provide definition of quality in relation to the following terms- Fitness for purpose, Compliance and Value? Q.5. Explain the importance of Quality Management and its effects on Costs, Customer benefits and Productivity? Q.6. Explain one advantage and one disadvantage ISO certification approach to quality? Q.7. Explain one advantage and one disadvantage of Total Quality Management (TQM) approach to quality? Q.8. From Scenario 1, assist Roger produce a Check Sheet for the Drive Inn Motor Lodge to help him record the number of complaints occurring in each category? Q.9. To assist Roger, produce a Pareto chart for the Drive Inn Motor Lodge to help him decide which areas of customer complaints he should prioritize to resolve? Q.10. To assist the management of Norfolk Chance, produce a simple Cause and Effect diagram of the main reasons that are likely to be contributing to the dissatisfaction of their customers in using the companys customer helpline? Answers: 1. The two chosen strategic objectives here are cost and quality. These are very effective in maintaining the market sustainability of BMW. BMW has introduced a great variety of cars in the industry that has catered to the needs of the customers. The various types of cars have been fixed at different costs. They have to compete with giants like Audi, Cadillac, Ferrari, Mercedes-Benz and others (Vent et al. 2012). The operations department should look after the labor costs, raw materials cost, transport cost and others. High labor costs mean lower profits and low labor costs mean higher cost. If the companies decide to collaborate with each other, the product innovation costs can also be reduced. BMW operations management should always look to the quality of their products as it brings higher profits and helps to increase the brand image of the company 2. BMW is a leading organization in the car manufacturing industry in the world. They have some strong operations management networks that can help to implement their strategies in reality. Their aim is to become the premium provider of cars to individuals. In order to achieve that, they have enforced quality assurance in their products and their supply chain has to be very apt so they can invent new ideas. The relationship between their departments has to be healthy and smooth as well. There should be a fair communication between the Operations department, Human Resources department, Marketing department and Accounts department. Marketing department helps to research the new product opportunities. They should also look on the competitor intelligence. BMW should fulfill the customer requirements so that new product opportunities can come into picture. The different departments should try to find the gaps in the product opportunities and they should fulfill the gaps with their mutual understanding.management 3. The role of the Operations Manager is crucial in determining the secure future of the organization. BMW has connections with over 13000 suppliers in 70 countries. The operations managers in these countries must develop a smooth communication between them. He also has to look after the daily performances of the employees and evaluate them, motivating them for a better performance (Krajewski, Ritzman and Malhotra 2013). An operations manager has many responsibilities and the most important is to ensure the fact is that product services should reach the customers within the given time with cost-effectiveness. He should fulfill his roles and if anything goes wrong during the process, he should find out the reasons which are his responsibilities. 4. Fitness for Purpose means that whenever any company makes designs some products for the use of the customers, that product should be in a state in which it can be called fit for using in the purpose it was built (Magnusson 2014). Likewise BMW, has produced various models of cars from Sedans to BMW X5, Z4 all have designed for the car users and it has given the car owners complete pleasure. Compliance means adhering to the regulations and requirements of the customers and the legal authorities (Gass and Seiter 2015). BMW has always designed cars to cater to the needs of the customers and they have not broken any legal boundaries. Here, Value indicates the worth of quality the organization possesses and to which extent customers can rely on the product. BMW has always given good quality products to their customers that have helped them to increase their market value and reputation. 5. QualityManagement is one of the most important parameters that help one business to thrive in the competitive market (Goetsch and Davis 2014). The chief goal; of QualityManagement is to deliver high quality superior products to the customers. The costs of the products should always be set at an affordable rate so that all customers can use the product. Thus, the product can reach to the entire society. The productivity of the company must always deliver to its fullest extent and the needs of the customers should be met in order to maintain a good reputation (Oswald, Proto and Sgroi 2015). 6. An ISO certified object or product means that the product is safe for the customers and healthy as well (Boiral 2012). One advantage or benefit of ISO certification to quality is that it protects the health of the planet and the people. One disadvantage of the same is that there are many small companies who have a very limited funding available so it is a very difficult for them to adopt the ISO certification approach to quality. 7. Total Quality Management (TQM) is a very important tool for ensuring the quality of the manufactured products of a company (Zehir et al. 2012). Likewise ISO, TQM also has some advantages and disadvantages. One advantage of TQM is that it always ensures better quality products in every work and activity all over the world. One disadvantage of TQM is that it reduces the productivity of the company in the early stages. The reason is implementing TQM needs a good training of the employees and this training period takes a lot of time in their everyday work. 8.Drive Inn Motor Lodge, Taupo Reasons January February March April Total Arrival/ Departure 1 2 2 4 9 Cleanliness Hygiene 0 0 1 1 4 Amenities 0 1 0 2 3 Friendliness of Staff 2 0 2 5 9 This is the Check Sheet report that Roger Kemp can prepare for his lodge regarding the increasing online complaints he is receiving. 9. This is the Pareto Chart that can be designed to help Roger to decide that he should focus on Overpriced section to prioritize to resolve. He should try to cut down the price to hold his market. 10. Cause Effect The callers may be in need of urgent remedy from the other side. The rings go on but there are no answers from the opposite side. The callers would be satisfied. The call was answered within two rings. The customers get irritated and frustrated. They do not call for weeks. References Boiral, O., 2012. ISO certificates as organizational degrees? Beyond the rational myths of the certification process.Organization Studies,33(5-6), pp.633-654. Gass, R.H. and Seiter, J.S., 2015.Persuasion: Social influence and compliance gaining. Routledge. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013.Operations management: Processes and supply chains(Vol. 1). New York: Pearson. Magnusson, B., 2014.The fitness for purpose of analytical methods: A laboratory guide to method validation and related topics (2014). Eurachem. Oswald, A.J., Proto, E. and Sgroi, D., 2015. Happiness and productivity.Journal of Labor Economics,33(4), pp.789-822. Vent, G., Enderle, C., Merdes, N., Kreitmann, F. and Weller, R., 2012. The new 2.0 l turbo engine from the Mercedes-Benz 4-cylinder engine family. In21st Aachen Colloquium Automobile and Engine Technology. Zehir, C., Ertosun, .G., Zehir, S. and Mceldilli, B., 2012. Total quality management practices effects on quality performance and innovative performance.Procedia-Social and Behavioral Sciences,41, pp.273-280.