Various methods of media that is being used in direct marketing :: Business and Management Studies

Various methods of media that is being used in direct marketing 1 Introduction This report is on the various methods of media that is being used in direct marketing. A list of these Medias was given in which two are researched on and comment on their min applications in direct marketing. Each media should contain its advantages and disadvantages as well as its application in direct marketing. Direct marketing can be defined as ‘†¦a promotion mechanism that allows focused messages to be received by a targeted audience. The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message and other promotion is that you can closely qualify your audience to deliver a message that appeal to their specific needs.’ 9th April, 2005> Direct marketing is basically selling the products directly to the consumers without having to go through any distribution channel. It is either to inform or to educate the consumers with the product that is being introduced, also to maintain the relationship with the consumers so as to obtain brand loyalty. To have a successful direct marketing, it must have the right media that gives information to the consumers about the product or service provided by the company. Among the list of media given, we have chosen television and telemarketing. The most obvious reason for choosing these Medias is because of its cost and availability. Both television and telemarketing are cheap and are easily accessible as almost everyone around the world owns at least one television set and a telephone. 2 Report Objectives The objective of carrying out this report is as follows:  · To comment on the two chosen media’s main application in direct marketing.  · To find out the advantages and disadvantages of television and telemarketing.  · To illustrate by using examples from a known campaign how the television and telemarketing might work together as part of a fully integrated marketing plan to achieve a specific marketing objectives. 3 Findings Information are founded through browsing on the internet, books and also articles to understand better about direct marketing as well as television and telemarketing. In this section of the report, there would be a discussion on what television and telemarketing is. Under each sub – section would have mention the advantages and disadvantages of both television and telemarketing. 3.1 Television Television or TV for short is one of direct marketing’s channels. It is commonly used by marketers because of its effectiveness and many advantages. Television can be defined as ‘†¦a telecommunication system for broadcasting and receiving moving pictures and sound over a